Red Dot, the most prestigious international design award, has recognised Actiu’s strategy in which furniture and the design become tools used to promote wellbeing and productivity.
10. 11. 2017
The prestigious Red Dot Design awards have recognised the Cool Working by Actiu strategy applied to the design of their communications. This campaign, designed by Odosdesign, has earned Actiu, 2017 National Design Award, the Red Dot Award in Communication Design in the Corporate Publishing Category.
The award, given to the Actiu marketing team in collaboration with the Odosdesign studio, was presented on Friday, October 27th in Berlin.
Cool Working by Actiu refers to a process of analysis, advice and support that identifies client needs in order to offer them the best solution while taking into account the space, the style of work that takes place within it, aesthetics and, of course, the functionality of the product that is going to be implemented.
In order to graphically demonstrate these changes in work spaces and express them in an explanatory graphic campaign, Odosdesign turned to six different individuals from different parts of the world.
Each of them had distinct occupations and contrasting personalities, helping to show how new technologies can blur boundaries, cultural differences and schedules to demonstrate some of the new global trends in work environments where health, wellbeing and happiness prevail in the new labour paradigms.
