Some companies are not afraid to step out of their shadow of large corporation identity like British American Tobacco. This obviously bears fruit.
25. 4. 2018
British American Tobacco is the largest tobacco company in the world. It is the leader in 50 countries and operates in 180 countries of the world. Its history dates back to 1902 when the Imperial Tobacco Company and American Tobacco Company formed a joint venture. Today, its revenue reaches $ 20 billion a year with a net income of $ 6 billion.
British American Tabacco chose Spaceplan to fully furnish its office thanks to visualizations and furniture that we have in the portfolio that fits into their concept.
In case of large corporations where is corporate identity main bearer of corporate culture, is usually also selects furniture and design that seems representatively and should create a certain impression. This was also British American Tobacco case, where the client created a clear definition of corporate identity but the result is a friendly and modern interior.
Inside the British American Tobacco office was naturally chosen blue and yellow finishes (according to their logo); the walls and carpets were dominated by creamy and grey and all together it creates a very pleasant, light and fresh impression.
British American Tobacco prefered Spanish design, where he chose either favourites or news from Actiu, Forma 5 and Enea and Czech LD Seating as well. The client was not afraid to experiment and selected design and solutions that belong to contemporary offices or coworkers. This smart step will for sure positively affects mood, efficiency and well-being at the workplace.
