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OFFECCT has came with revolutionary showroom concept

Traditional showrooms where visitors only look at furniture has played out its role. OFFECCT´s meeting arenas have different purpose - bring people closer to design in their daily life.

8. 6. 2017

 

Swedish furniture and design company Offecct makes a new start in Stockholm and moves from the modern Flat Iron Building on Torsgatan to a historical station building at Lilla Bantorget 11. Here a meeting arena is created where Offeccts contemporary design meets 19th century architecture.

Offecct with headquarters and production in western Sweden has been established in Stockholm since 1992, in recent years in Flat Iron Builiding. The company also has meeting arenas in Milan, Oslo, Gothenburg and Stockholm.   

Let´s make showroom lively place

Traditional showrooms where visitors only look at furniture has played out its role. Here we want people to get knowledge, talk and meet other people. A little like coming home to us, he says. People are booking their afternoon appoitments in meeting arena in advance.

Stockholm is a center for design and innovation and continues to be an important base for us as we expand internationally, says Offecct CEO Kurt Tingdal.

 The new arena in Stockholm is located in a station building from 1893, designed by architect Folke Zetterwall, just 200 meters from the former premises.

The contrast between the historical architecture and our contemporary international design make this a very exciting and inspiring place, says Kurt Tingdal.   

The 300 square meter arena has a soft tonality with a slightly stricter color scale in gray and nature. Conference rooms, lounge and offices are based on an activity-based way of working.

Kurt Tingdal emphasizes that this will be an active meeting arena for discussions about design, sustainable furnishings and future attractiveness.

 

 

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